Senthilarasu Balasubramanian

According to our database, Senthilarasu Balasubramanian authored at least 8 papers between 2011 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

Suspicious tweet identification using machine learning approaches for improving social media marketing analysis.

Senthil Arasu Balasubramanian, B. Jonath Backia Seelan, Thamaraiselvan Natarajan

Int. J. Bus. Intell. Data Min., 2022

2020

A machine learning-based approach to enhancing social media marketing.

B. Senthil Arasu, B. Jonath Backia Seelan, N. Thamarai Selvan

Comput. Electr. Eng., 2020

2019

Business health characterisation of listed Indian companies using data mining techniques.

Senthil Arasu Balasubramanian, G. S. Radhakrishna, P. Sridevi, Thamaraiselvan Natarajan

Int. J. Bus. Inf. Syst., 2019

2016

A Modified Approach For Information Systems Success In The Context Of Internet Banking Using Structural Equation Modelling with R: An Empirical Study From India.

Veeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan

Int. J. E Bus. Res., 2016

2015

Examining beliefs, values and attitudes towards social media advertisements: results from India.

Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam

Int. J. Bus. Inf. Syst., 2015

2013

The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis.

Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam

Int. J. Online Mark., 2013

2011

Behavioral Intention Towards Mobile Banking in India: The Case of State Bank of India (SBI).

N. Thamarai Selvan, B. Senthil Arasu, M. Sivagnanasundaram

Int. J. E Serv. Mob. Appl., 2011

Role of Existing Channels on Customer Adoption of New Channels: A Case of ATM and Internet Banking.

N. Thamarai Selvan, B. Senthil Arasu, M. Sivagnanasundaram

Electron. J. Inf. Syst. Dev. Ctries., 2011