Thamaraiselvan Natarajan

According to our database, Thamaraiselvan Natarajan authored at least 11 papers between 2011 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

The future of human experience: the drivers of user adoption of the metaverse.

P. Pragha, Krantiraditya Dhalmahapatra, Thamaraiselvan Natarajan

Online Inf. Rev., 2025

Unveiling metaverse sentiments using machine learning approaches.

Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra, Deepak Ramanan Veera Raghavan

Kybernetes, 2025

2024

How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender.

Thamaraiselvan Natarajan, Deepak Ramanan V, Jegan Jayapal

Kybernetes, 2024

Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment.

Thamaraiselvan Natarajan, Deepak Ramanan V

Kybernetes, 2024

2022

Suspicious tweet identification using machine learning approaches for improving social media marketing analysis.

Senthil Arasu Balasubramanian, B. Jonath Backia Seelan, Thamaraiselvan Natarajan

Int. J. Bus. Intell. Data Min., 2022

2019

Business health characterisation of listed Indian companies using data mining techniques.

Senthil Arasu Balasubramanian, G. S. Radhakrishna, P. Sridevi, Thamaraiselvan Natarajan

Int. J. Bus. Inf. Syst., 2019

2016

A Modified Approach For Information Systems Success In The Context Of Internet Banking Using Structural Equation Modelling with R: An Empirical Study From India.

Veeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan

Int. J. E Bus. Res., 2016

2015

Examining beliefs, values and attitudes towards social media advertisements: results from India.

Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam

Int. J. Bus. Inf. Syst., 2015

2013

The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis.

Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam

Int. J. Online Mark., 2013

2011

Snapshot of Personnel Productivity Assessment in Indian IT Industry.

Thamaraiselvan Natarajan, Saraswathy R. Aravinda Rajah, Sivagnanasundaram Manikavasagam

Int. J. Inf. Technol. Proj. Manag., 2011

Facades of Attractive Employer in Indian IT Industry: Existing Employee Perspective.

Saraswathy R. Aravinda Rajah, Thamaraiselvan Natarajan, B. Senthilarasu, Sivagnanasundaram Manikavasagam

Int. J. Hum. Cap. Inf. Technol. Prof., 2011