Shih-Heng Yu

According to our database, Shih-Heng Yu authored at least 8 papers between 2010 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses.

Ming Chen, Shih-Heng Yu, Xiangdong Jin

Electron. Commer. Res., December, 2025

Corporate social responsibility, profitability and marketability in business performance evaluation: a directional network slacks-based measure approach.

Shih-Heng Yu, Ming Chen, Fu-Chiang Yang

Ann. Oper. Res., October, 2025

2023

Considering lightness: how the lightness of app icon backgrounds affects consumers' download intention through risk perception.

Ming Chen, Shih-Heng Yu, Yu Gao

Behav. Inf. Technol., January, 2023

2020

Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards.

Ming Chen, Yidan Huang, Shih-Heng Yu, Chia-Huei Wu

J. Organ. End User Comput., 2020

A 2020 perspective on "The performance of the P2P finance industry in China".

Yu Gao, Shih-Heng Yu, Ming Chen, Yih-Chearng Shiue

Electron. Commer. Res. Appl., 2020

A unified extension of super-efficiency in additive data envelopment analysis with integer-valued inputs and outputs: an application to a municipal bus system.

Shih-Heng Yu, Chia-Wei Hsu

Ann. Oper. Res., 2020

2018

The performance of the P2P finance industry in China.

Yu Gao, Shih-Heng Yu, Yih-Chearng Shiue

Electron. Commer. Res. Appl., 2018

2010

Risk assessment model for the railway reconstruction project in Taiwan.

Shih-Tong Lu, Yao-Chen Kuo, Shih-Heng Yu

Proceedings of the International Conference on Machine Learning and Cybernetics, 2010