Shuang (Sara) Ma

According to our database, Shuang (Sara) Ma authored at least 6 papers between 2015 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority.

Shuang (Sara) Ma, Lin Ge, He (michael) Jia, Yonggui Wang

Inf. Syst. Res., 2025

Unveiling the paradox of NFT digital scarcity: Impacts of digital scarcity on online trading and social behaviors.

Hua Lu, Xin (Robert) Luo, Shuang (Sara) Ma, Runyu Chen

Inf. Manag., 2025

2022

Proposing Customers Economic Value or Relational Value? A Study of Two Stages of the Crowdfunding Project.

Shuang (Sara) Ma, Ying Hua, Dahui Li, Yonggui Wang

Decis. Sci., 2022

2021

The role of platform governance in customer risk perception in the context of peer-to-peer platforms.

Shuai Wang, Shuang (Sara) Ma, Yonggui Wang

Inf. Technol. Dev., 2021

2017

To reward or develop identification in online brand communities: evidence from emerging markets.

Ying Hua, Shuang (Sara) Ma, Yonggui Wang, Qimeng Wan

Inf. Technol. Dev., 2017

2015

Customer participation in virtual brand communities: The self-construal perspective.

Yonggui Wang, Shuang (Sara) Ma, Dahui Li

Inf. Manag., 2015