Shuang (Sara) Ma

According to our database, Shuang (Sara) Ma authored at least 4 papers between 2015 and 2022.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2022

Proposing Customers Economic Value or Relational Value? A Study of Two Stages of the Crowdfunding Project.

Shuang (Sara) Ma, Ying Hua, Dahui Li, Yonggui Wang

Decis. Sci., 2022

2021

The role of platform governance in customer risk perception in the context of peer-to-peer platforms.

Shuai Wang, Shuang (Sara) Ma, Yonggui Wang

Inf. Technol. Dev., 2021

2017

To reward or develop identification in online brand communities: evidence from emerging markets.

Ying Hua, Shuang (Sara) Ma, Yonggui Wang, Qimeng Wan

Inf. Technol. Dev., 2017

2015

Customer participation in virtual brand communities: The self-construal perspective.

Yonggui Wang, Shuang (Sara) Ma, Dahui Li

Inf. Manag., 2015