Sita Mishra

According to our database, Sita Mishra authored at least 5 papers between 2009 and 2021.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2021

The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness.

Sita Mishra, Gunjan Malhotra

Int. J. Inf. Manag., 2021

2014

From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool.

K. Sai Prasad, Sita Mishra

Int. J. Online Mark., 2014

Online Retailing in India: Linking Internet Usage, Perceived Risks, Website Attributes and Past Online Purchase Behaviour.

Priya Mary Mathew, Sita Mishra

Electron. J. Inf. Syst. Dev. Ctries., 2014

2011

IT enabled mass customisation as a tool for bond building - an Indian case study.

Sita Mishra, Susmi Routray

Int. J. Bus. Inf. Syst., 2011

2009

Designing a value-added e-business model through information aggregation: an Indian case study.

Susmi Routray, Sita Mishra

Int. J. Bus. Inf. Syst., 2009