Sridhar Moorthy

According to our database, Sridhar Moorthy authored at least 9 papers between 2005 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

Targeting Advertising Spending and Price on the Hotelling Line.

Sridhar Moorthy, Shervin Shahrokhi Tehrani

Mark. Sci., November, 2023

2019

Advertising Strategy in the Presence of Reviews: An Empirical Analysis.

Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio

Mark. Sci., 2019

2018

Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop.

Sridhar Moorthy, Yongmin Chen, Shervin Shahrokhi Tehrani

Mark. Sci., 2018

Advertiser Prominence Effects in Search Advertising.

Przemyslaw Jeziorski, Sridhar Moorthy

Manag. Sci., 2018

Is Nike female? Exploring the role of sound symbolism in predicting brand name gender.

Sridhar Moorthy, Ruth Pogacar, Samin Khan, Yang Xu

Proceedings of the 2018 Conference on Empirical Methods in Natural Language Processing, Brussels, Belgium, October 31, 2018

2017

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management.

Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy

Mark. Sci., 2017

2012

Can Brand Extension Signal Product Quality?

Sridhar Moorthy

Mark. Sci., 2012

2009

Measuring Brand Value in an Equilibrium Framework.

Avi Goldfarb, Qiang Lu, Sridhar Moorthy

Mark. Sci., 2009

2005

Research Note - Price Discrimination After the Purchase: Rebates as State-Dependent Discounts.

Yuxin Chen, Sridhar Moorthy, Z. John Zhang

Manag. Sci., 2005