According to our database1, Sriram Thirumalai authored at least 5 papers between 2003 and 2017.
Legend:Book In proceedings Article PhD thesis Other
IEEE Trans. Engineering Management, 2017
To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers.
Inf. Syst. Res., 2013
Product Recalls in the Medical Device Industry: An Empirical Exploration of the Sources and Financial Consequences.
Manag. Sci., 2011
Customization Strategies in Electronic Retailing: Implications of Customer Purchase Behavior.
Decis. Sci., 2009
Book Review Section: Thinking About Information Technologies in the New Digital Economy.
Electron. Mark., 2003