Subramanian Balachander

According to our database, Subramanian Balachander authored at least 7 papers between 2001 and 2015.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2015

Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?

Mahmood Pedram, Subramanian Balachander

Manag. Sci., 2015

2010

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions.

Subramanian Balachander, Bikram Ghosh, Axel Stock

Mark. Sci., 2010

2009

Limited Edition Products: When and When Not to Offer Them.

Subramanian Balachander, Axel Stock

Mark. Sci., 2009

An Empirical Analysis of Scarcity Strategies in the Automobile Industry.

Subramanian Balachander, Yan Liu, Axel Stock

Manag. Sci., 2009

2007

Research Note - Competitive Bundling and Counterbundling with Generalist and Specialist Firms.

Bikram Ghosh, Subramanian Balachander

Manag. Sci., 2007

2005

The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy.

Axel Stock, Subramanian Balachander

Manag. Sci., 2005

2001

Warranty Signalling and Reputation.

Subramanian Balachander

Manag. Sci., 2001