According to our database1, Subramanian Balachander authored at least 7 papers between 2001 and 2015.
Legend:Book In proceedings Article PhD thesis Other
Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?
Management Science, 2015
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions.
Marketing Science, 2010
Limited Edition Products: When and When Not to Offer Them.
Marketing Science, 2009
An Empirical Analysis of Scarcity Strategies in the Automobile Industry.
Management Science, 2009
Research Note - Competitive Bundling and Counterbundling with Generalist and Specialist Firms.
Management Science, 2007
The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy.
Management Science, 2005
Warranty Signalling and Reputation.
Management Science, 2001