Sugandha Aggarwal

According to our database, Sugandha Aggarwal authored at least 8 papers between 2011 and 2018.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2018

Optimal advertising on a two-dimensional web banner.

Arshia Kaul, Sugandha Aggarwal, Anshu Gupta, Niraj Ramesh Dayama, Mohan Krishnamoorthy, P. C. Jha

Int. J. Syst. Assur. Eng. Manag., 2018

Multi-period media planning for multi-products incorporating segment specific and mass media.

Arshia Kaul, Sugandha Aggarwal, Mohan Krishnamoorthy, P. C. Jha

Ann. Oper. Res., 2018

Selection of Television Channels for Product Promotion: A Fuzzy-TOPSIS Approach.

Arshia Kaul, Sugandha Aggarwal, P. C. Jha

Proceedings of the Soft Computing for Problem Solving, 2018

2015

Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product Under the Effect of Mass and Segment-Driven Strategies.

Arshia Kaul, Anshu Gupta, Sugandha Aggarwal, P. C. Jha

Proceedings of Fifth International Conference on Soft Computing for Problem Solving, 2015

2013

Multi Period Advertising Media Selection in a Segmented Market.

Sugandha Aggarwal, Arshia Kaul, Anshu Gupta, P. C. Jha

Proceedings of the Third International Conference on Soft Computing for Problem Solving, 2013

2012

Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different Medias.

Sugandha Aggarwal, Remica Aggarwal, P. C. Jha

Proceedings of the Second International Conference on Soft Computing for Problem Solving, 2012

Promotional Resource Allocation for a Product Incorporating Segment Specific and Spectrum Effect of Promotion.

Sugandha Aggarwal, Yogender Singh, Anshu Gupta, P. C. Jha

Proceedings of Seventh International Conference on Bio-Inspired Computing: Theories and Applications (BIC-TA 2012), 2012

2011

Optimal Media Selection for a Product in Segmented Market under Fuzzy Environment.

Remica Aggarwal, Sugandha Aggarwal, Sadia Samar Ali

Proceedings of the International Conference on Soft Computing for Problem Solving (SocProS 2011) December 20-22, 2011, 2011