Ta-Kang Chen

According to our database, Ta-Kang Chen authored at least 3 papers between 2012 and 2014.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2014

Exploring the commercial value of social networks: Enhancing consumers' brand experience through Facebook pages.

Hsin Chen, Anastasia Papazafeiropoulou, Ta-Kang Chen, Yanqing Duan, Hsiu-Wen Liu

J. Enterp. Inf. Manag., 2014

2013

The Antecedents And Outcomes Of Brand Experience On The Social Networking Site.

Hsin Chen, Anastasia Papazafeiropoulou, Yanqing Duan, Ta-Kang Chen

Proceedings of the 21st European Conference on Information Systems, 2013

2012

Commercial Exploitation of Facebook: How Companies Adopt Facebook as a Marketing Tool.

Hsin Chen, Anastasia Papazafeiropoulou, Ta-Kang Chen, Hsiu-Wen Liu

Proceedings of the 20th European Conference on Information Systems, 2012