Taiyang Zhao

According to our database, Taiyang Zhao authored at least 5 papers between 2019 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Influence of Goal-Framing Type and Product Type on Consumer Decision-Making: Dual Evidence from Behavior and Eye Movement.

Siyuan Wei, Jing Gao, Taiyang Zhao, Shengliang Deng

J. Theor. Appl. Electron. Commer. Res., 2025

2024

Can Self-Presentation on Social Media Increase Individuals' Conspicuous Consumption Tendency? A Mixed-Method Empirical Study on WeChat in China.

Yan Lu, Taiyang Zhao, Siying Song, Wei Song

J. Theor. Appl. Electron. Commer. Res., June, 2024

The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective.

Liying Zhou, Limin Niu, Taiyang Zhao

J. Theor. Appl. Electron. Commer. Res., 2024

When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference.

Taiyang Zhao, Ziwei Liang, Yuqi Du, Ershuai Huang, Yun Zou

J. Theor. Appl. Electron. Commer. Res., 2024

2019

A Novel Topology for End-to-end Temporal Classification and Segmentation with Recurrent Neural Network.

Taiyang Zhao

CoRR, 2019