Tuuli Malmivaara

According to our database¹, Tuuli Malmivaara authored at least 2 papers in 2013.

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2013

Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage.

[BibT_eX]

[DOI]

Electron. Commer. Res. Appl., 2013

The Power of 'Like' - Interpreting Usage Behaviors in Company-Hosted Facebook Pages.

[BibT_eX]

[DOI]

Proceedings of the 46th Hawaii International Conference on System Sciences, 2013