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Vijay Viswanathan

Orcid: 0000-0001-7327-8706

Affiliations:
  • Northwestern University, Medill Integrated Marketing Communications, Evanston, IL, USA


According to our database1, Vijay Viswanathan authored at least 4 papers between 2017 and 2025.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

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Bibliography

2025
"Threatened and empty selves following AI-based virtual influencers": comparison between followers and non-followers of virtual influencers in AI-driven digital marketing.
[BibTeX]
[DOI]
Seunga Venus Jin
,
Vijay Viswanathan
AI Soc., January, 2025

2020
Engaging with TV events on Twitter.
[BibTeX]
[DOI]
Claire Monique Segijn
,
Ewa Maslowska
,
Theo B. Araujo
,
Vijay Viswanathan
Internet Res., 2020

2019
Effectiveness of Real-Time Mobile Messaging: A Natural Field Experiment.
[BibTeX]
[DOI]
Khadija Ali Vakeel
,
Vijay Viswanathan
,
Mototaka Sakashita
Proceedings of the 25th Americas Conference on Information Systems, 2019

2017
Do customer reviews drive purchase decisions? The moderating roles of review exposure and price.
[BibTeX]
[DOI]
Ewa Maslowska
,
Edward C. Malthouse
,
Vijay Viswanathan
Decis. Support Syst., 2017


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