Vijay Viswanathan

Orcid: 0000-0001-7327-8706

Affiliations:

Northwestern University, Medill Integrated Marketing Communications, Evanston, IL, USA

According to our database¹, Vijay Viswanathan authored at least 3 papers between 2017 and 2020.

Collaborative distances:

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PhD thesis

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2020

Engaging with TV events on Twitter.

[BibT_eX]

[DOI]

Internet Res., 2020

2019

Effectiveness of Real-Time Mobile Messaging: A Natural Field Experiment.

[BibT_eX]

[DOI]

Proceedings of the 25th Americas Conference on Information Systems, 2019

2017

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price.

[BibT_eX]

[DOI]

Decis. Support Syst., 2017