Wreetabrata Kar

According to our database, Wreetabrata Kar authored at least 5 papers between 2015 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions.

Paul B. Ellickson, Wreetabrata Kar, James C. Reeder

Mark. Sci., July, 2023

2017

Audience Validation in Online Media Using Limited Behavioral Data and Demographic Mix.

Wreetabrata Kar, Sarathkrishna Swaminathan, Viswanathan Swaminathan

Int. J. Semantic Comput., 2017

User Segment Identification Based on Similarity in Content Consumption.

Somdeb Sarkhel, Wreetabrata Kar, Viswanathan Swaminathan

Proceedings of the 19th IEEE International Symposium on Multimedia, 2017

2016

Audience Validation from Demographic Mix and Insufficient Individual Data.

Wreetabrata Kar, Sarathkrishna Swaminathan, Viswanathan Swaminathan

Proceedings of the IEEE International Symposium on Multimedia, 2016

2015

Selection and Ordering of Linear Online Video Ads.

Wreetabrata Kar, Viswanathan Swaminathan, Paulo Albuquerque

Proceedings of the 9th ACM Conference on Recommender Systems, 2015