Yan Liu

Orcid: 0000-0003-0565-4268

Affiliations:

Texas A&M University, Business School, Marketing Department, College Station, TX, USA

According to our database¹, Yan Liu authored at least 3 papers between 2009 and 2025.

Collaborative distances:

Timeline

Book In proceedings Article PhD thesis Dataset Other

2025

Penalty or Reward? The Effect of Social Disincentives on Online Users' Contributions.

[DOI]

Manag. Sci., 2025

2015

The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry.

[DOI]

Manag. Sci., 2015

2009

An Empirical Analysis of Scarcity Strategies in the Automobile Industry.

[DOI]

Manag. Sci., 2009