Yanya Ruan

According to our database, Yanya Ruan authored at least 2 papers between 2016 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

AI and human broadcasters: Relative impact on consumer engagement in live streaming commerce.

Yingjie Xu, Yanya Ruan

Electron. Commer. Res. Appl., November, 2023

2016

What makes social shopping?: re-examining the effects of multi-attributes utility, trust and relationship on social shopping intention.

Yanya Ruan, Qi Li, Xiaoyu Xu

Proceedings of the 18th Annual International Conference on Electronic Commerce, 2016