Yessica-Ileana Giraldo-Romero

According to our database, Yessica-Ileana Giraldo-Romero authored at least 1 paper in 2021.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2021

Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study.

Yessica-Ileana Giraldo-Romero, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, Francisco J. Liébana-Cabanillas

J. Theor. Appl. Electron. Commer. Res., 2021