Yi-Ru Regina Chen

According to our database¹, Yi-Ru Regina Chen authored at least 2 papers between 2021 and 2022.

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2022

How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach.

[BibT_eX]

[DOI]

Comput. Hum. Behav., 2022

2021

Digital dialogue in online brand communities: Examining the social network outcomes of brands' dialogue with Facebook users.

[BibT_eX]

[DOI]

Telematics Informatics, 2021