According to our database1, Ying-Kai Liao authored at least 4 papers between 2013 and 2020.
Legend:Book In proceedings Article PhD thesis Other
Investigating B-to-B Social Media Implementation: E-Marketing Orientation and Media Richness Perspective.
Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills.
Computers in Human Behavior, 2017
Applying conjoint analysis to evaluate consumer preferences toward subcompact cars.
Expert Syst. Appl., 2014
A balanced scorecard envelopment approach to assess airlines' performance.
Industrial Management and Data Systems, 2013