Ying-Kai Liao

According to our database, Ying-Kai Liao authored at least 8 papers between 2013 and 2023.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2023

The antecedents and consequences of the customer's attitude toward social media adoption: a meta-analytic approach.

Ying-Kai Liao, Tuan Cong Dao, That Thi Pham

Int. J. Serv. Stand., 2023

2022

The Influence of Personality Traits on Intention to Purchase Green Products.

Quan Minh Vu, Ying-Kai Liao, Hai-Yen Thi Vuong, Giang Nu To Truong, Phuong Minh Binh Nguyen, Wann-Yih Wu

Int. J. Serv. Sci. Manag. Eng. Technol., 2022

2021

A Quality Function Deployment Approach Through Management and Technology Development.

Chia Wei Lo, Ying-Kai Liao, Giang Nu To Truong, Phuong Minh Binh Nguyen, Wann-Yih Wu

Int. J. Asian Bus. Inf. Manag., 2021

2020

Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences.

Ying-Kai Liao, Giang Nu To Truong, Phuong Minh Binh Nguyen

J. Electron. Commer. Organ., 2020

Investigating B-to-B Social Media Implementation: E-Marketing Orientation and Media Richness Perspective.

Ying-Kai Liao, Candice Chang, Giang Nu To Truong

J. Electron. Commer. Organ., 2020

2017

Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills.

Tai-Kuei Yu, Mei-Lan Lin, Ying-Kai Liao

Comput. Hum. Behav., 2017

2014

Applying conjoint analysis to evaluate consumer preferences toward subcompact cars.

Wann-Yih Wu, Ying-Kai Liao, Anon Chatwuthikrai

Expert Syst. Appl., 2014

2013

A balanced scorecard envelopment approach to assess airlines' performance.

Wann-Yih Wu, Ying-Kai Liao

Ind. Manag. Data Syst., 2013