YoonSeock Son

According to our database, YoonSeock Son authored at least 6 papers between 2016 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

The Value of Centralized IT in Building Resilience During Crises: Evidence from U.S. Higher Education's Transition to Emergency Remote Teaching.

Jiyong Park, Yoonseock Son, Corey M. Angst

MIS Q., 2023

2021

Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment.

Seung Yoon Lee, Yoonseock Son, Wonseok Oh

J. Manag. Inf. Syst., 2021

2020

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition.

Yoonseock Son, Wonseok Oh, Sang Pil Han, Sungho Park

Inf. Syst. Res., 2020

2018

Alexa, Buy Me a Movie!: How AI Speakers Reshape Digital Content Consumption and Preference.

Yoonseock Son, Wonseok Oh

Proceedings of the International Conference on Information Systems, 2018

2017

Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme.

Yoonseock Son, Dobin Yim, Wonseok Oh

Proceedings of the International Conference on Information Systems, 2017

2016

The Adoption and Use of Mobile Application-Based Reward Systems: Implications for Offline Purchase and Mobile Commerce.

YoonSeock Son, Wonseok Oh, Sang Pil Han, Sungho Park

Proceedings of the International Conference on Information Systems, 2016