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Yu Gu

Orcid: 0000-0001-6216-3380

Affiliations:
  • Tsinghua University, School of Economics and Management, Beijing, China


According to our database1, Yu Gu authored at least 4 papers between 2019 and 2023.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.

Timeline

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Links

Online presence:

On csauthors.net:

Bibliography

2023
Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers' participation intention and memorable experience.
[BibTeX]
[DOI]
Yu Gu
,
Xusen Cheng
,
Jia Shen
Inf. Manag., July, 2023

2021
The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading.
[BibTeX]
[DOI]
Xusen Cheng
,
Yu Gu
,
Ying Hua
,
Xin (Robert) Luo
Inf. Manag., 2021

2020
Interpersonal relationship building in social commerce communities: considering both swift guanxi and relationship commitment.
[BibTeX]
[DOI]
Xusen Cheng
,
Yu Gu
,
Jian Mou
Electron. Commer. Res., 2020

2019
An integrated view of particularized trust in social commerce: An empirical investigation.
[BibTeX]
[DOI]
Xusen Cheng
,
Yu Gu
,
Jia Shen
Int. J. Inf. Manag., 2019


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