Yuhmiin Chang

According to our database¹, Yuhmiin Chang authored at least 4 papers between 2013 and 2023.

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2023

Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load.

[BibT_eX]

[DOI]

Comput. Hum. Behav., 2023

2018

Perceived message consistency: Explicating how brand messages being processed across multiple online media.

[BibT_eX]

[DOI]

Comput. Hum. Behav., 2018

2017

The influence of media multitasking on the impulse to buy: A moderated mediation model.

[BibT_eX]

[DOI]

Comput. Hum. Behav., 2017

2013

Age matters: Short Message Service advertising reading behaviours.

[BibT_eX]

[DOI]

Int. J. Mob. Commun., 2013