Yupal Shukla

According to our database, Yupal Shukla authored at least 3 papers between 2021 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

Fluidity and the customer experience in digital platform ecosystems.

Aishwarya Ramasundaram, Neeraj Pandey, Yupal Shukla, Shirin Alavi, Jochen Wirtz

Int. J. Inf. Manag., April, 2023

Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service.

Dusan Mladenovic, Anida Rajapakse, Nikola Kozuljevic, Yupal Shukla

Online Inf. Rev., 2023

2021

Game on! How gamified loyalty programs boost customer engagement value.

Linda D. Hollebeek, Kallol Das, Yupal Shukla

Int. J. Inf. Manag., 2021