Zhenzhong Guan

Orcid: 0000-0001-9768-9622

According to our database1, Zhenzhong Guan authored at least 4 papers between 2021 and 2026.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

Legend:

Book  In proceedings  Article  PhD thesis  Dataset  Other 

Links

On csauthors.net:

Bibliography

2026
Direct or agency? Manufacturer encroachment under platform's data-driven marketing.
Electron. Commer. Res. Appl., 2026

2025
Optimal Pricing and Launching Strategy for Quality-Differentiated Products in the Presence of Online Reviews.
IEEE Trans. Engineering Management, 2025

2024
Information sharing decision of retail platform: platform's risk aversion and competing suppliers.
RAIRO Oper. Res., 2024

2021
Optimal pricing strategy with disappointment-aversion and elation-seeking consumers: compared to price commitment.
Int. Trans. Oper. Res., 2021


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