Zheyin (Jane) Gu

According to our database, Zheyin (Jane) Gu authored at least 8 papers between 2013 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2025

A Model of Shoppertainment Live Streaming.

Zheyin (Jane) Gu, Xuying Zhao, Dongjun Wu

Manag. Sci., 2025

2024

Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment.

Jeffrey D. Shulman, Zheyin (Jane) Gu

Mark. Sci., 2024

Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?

Zheyin (Jane) Gu, Xuying Zhao

Inf. Syst. Res., 2024

2023

Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market.

Zheyin (Jane) Gu, Xinxin Li

Inf. Syst. Res., 2023

2017

Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies.

Zheyin (Jane) Gu, Giri Kumar Tayi

MIS Q., 2017

2015

Research Note - Investigating Firm Strategies on Offering Consumer-Customizable Products.

Zheyin (Jane) Gu, Giri Kumar Tayi

Inf. Syst. Res., 2015

2013

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction.

Zheyin (Jane) Gu, Yunchuan Liu

Mark. Sci., 2013

Facilitating Fit Revelation in the Competitive Market.

Zheyin (Jane) Gu, Ying Xie

Manag. Sci., 2013