Baozhu Feng

According to our database, Baozhu Feng authored at least 4 papers between 2019 and 2025.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2025

Dynamic cooperative strategies in search engine advertising market: With and without retail competition.

Huiran Li, Qiucheng Li, Baozhu Feng

Electron. Commer. Res. Appl., 2025

2022

Optimal advertising for a generalized Vidale-Wolfe response model.

Yanwu Yang, Baozhu Feng, Joni Salminen, Bernard J. Jansen

Electron. Commer. Res., 2022

2021

Learning Parameters for a Generalized Vidale-Wolfe Response Model With Flexible Ad Elasticity and Word-of-Mouth.

Yanwu Yang, Baozhu Feng, Daniel Zeng

IEEE Intell. Syst., 2021

2019

Cooperative Advertising Strategies in Search Engine Advertising.

Baozhu Feng, Yuguo Lei

Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences, 2019