Beth L. Fossen

According to our database, Beth L. Fossen authored at least 4 papers between 2017 and 2021.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2021

Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements.

Beth L. Fossen, Girish Mallapragada, Anwesha De

Mark. Sci., 2021

2019

Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic.

Beth L. Fossen, David A. Schweidel

Mark. Sci., 2019

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?

Beth L. Fossen, David A. Schweidel

Mark. Sci., 2019

2017

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.

Beth L. Fossen, David A. Schweidel

Mark. Sci., 2017