David A. Schweidel

According to our database1, David A. Schweidel authored at least 12 papers between 2008 and 2020.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2020
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model.
Mark. Sci., 2020

2019
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic.
Mark. Sci., 2019

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Mark. Sci., 2019

2018
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns.
Mark. Sci., 2018

2017
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.
Mark. Sci., 2017

2014
A Multiactivity Latent Attrition Model for Customer Base Analysis.
Mark. Sci., 2014

Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline.
Mark. Sci., 2014

2013
Incorporating Direct Marketing Activity into Latent Attrition Models.
Mark. Sci., 2013

2012
Online Product Opinions: Incidence, Evaluation, and Evolution.
Mark. Sci., 2012

2011
Modeling Customer Lifetimes with Multiple Causes of Churn.
Mark. Sci., 2011

Portfolio Dynamics for Customers of a Multiservice Provider.
Manag. Sci., 2011

2008
A Bivariate Timing Model of Customer Acquisition and Retention.
Mark. Sci., 2008


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