David A. Schweidel
Orcid: 0000-0003-2665-3272
According to our database1,
David A. Schweidel
authored at least 15 papers
between 2008 and 2024.
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Bibliography
2024
MIS Q., 2024
2023
2022
Mark. Sci., 2022
2020
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model.
Mark. Sci., 2020
2019
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic.
Mark. Sci., 2019
Mark. Sci., 2019
2018
Mark. Sci., 2018
2017
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.
Mark. Sci., 2017
2014
Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline.
Mark. Sci., 2014
2013
Mark. Sci., 2013
2012
2011
2008