David A. Schweidel

According to our database, David A. Schweidel authored at least 14 papers between 2008 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

Paywall Suspensions and Digital News Subscriptions.

Inyoung Chae, Jihyeon Ha, David A. Schweidel

Mark. Sci., July, 2023

2022

Frontiers: Supporting Content Marketing with Natural Language Generation.

Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Daniel Dan

Mark. Sci., 2022

2020

Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model.

Ning Zhong, David A. Schweidel

Mark. Sci., 2020

2019

Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic.

Beth L. Fossen, David A. Schweidel

Mark. Sci., 2019

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?

Beth L. Fossen, David A. Schweidel

Mark. Sci., 2019

2018

A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns.

Yanwen Wang, Michael Lewis, David A. Schweidel

Mark. Sci., 2018

2017

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.

Beth L. Fossen, David A. Schweidel

Mark. Sci., 2017

2014

A Multiactivity Latent Attrition Model for Customer Base Analysis.

David A. Schweidel, Young-Hoon Park, Zainab Jamal

Mark. Sci., 2014

Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline.

David A. Schweidel, Natasha Zhang Foutz, Robin J. Tanner

Mark. Sci., 2014

2013

Incorporating Direct Marketing Activity into Latent Attrition Models.

David A. Schweidel, George Knox

Mark. Sci., 2013

2012

Online Product Opinions: Incidence, Evaluation, and Evolution.

Wendy W. Moe, David A. Schweidel

Mark. Sci., 2012

2011

Modeling Customer Lifetimes with Multiple Causes of Churn.

Michael Braun, David A. Schweidel

Mark. Sci., 2011

Portfolio Dynamics for Customers of a Multiservice Provider.

David A. Schweidel, Eric T. Bradlow, Peter S. Fader

Manag. Sci., 2011

2008

A Bivariate Timing Model of Customer Acquisition and Retention.

David A. Schweidel, Peter S. Fader, Eric T. Bradlow

Mark. Sci., 2008