Congcong Yang

According to our database, Congcong Yang authored at least 16 papers between 2017 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2025

Play to Participate: Effects of Gamification Affordances on Consumer Participation in Livestreaming Commerce.

Congcong Yang, Yuanyue Feng, Xiaona Li, Ben Niu

J. Theor. Appl. Electron. Commer. Res., 2025

Effects of using internet slang versus standard language in ads on brand attitude.

Pianpian Yang, Shufen Zhang, Yufan Jiang, Congcong Yang, Shixiong Liu

Ind. Manag. Data Syst., 2025

Gamified Crowdfunding: A Study on the Impact of Gamification Elements on Value Co-creation in "MoDian" APP'S Designer Toy Crowdfunding Projects.

Yuanyue Feng, Jingpei Zhang, Jingze Li, Xueying Zhang, Congcong Yang

Proceedings of the E-Business. Generative Artificial Intelligence and Management Transformation, 2025

Optimization of IoUT Systems: A Hierarchical Federated Transfer Learning Approach Based on UAV Computation Offloading.

Jian Hou, Congcong Yang, Qiaosha Zou, Junkai Chen, Xiaotong Nie

Proceedings of the Advanced Intelligent Computing Technology and Applications, 2025

2024

How social media promotes impulsive buying: examining the role of customer inspiration.

Pianpian Yang, Hong Sheng, Congcong Yang, Yuanyue Feng

Ind. Manag. Data Syst., 2024

2022

A Word Embedding Model for Analyzing Patterns and Their Distributional Semantics.

Rui Feng, Congcong Yang, Yunhua Qu

J. Quant. Linguistics, 2022

Effect of achievement-related gamification on brand attachment.

Congcong Yang, Pianpian Yang, Yuanyue Feng

Ind. Manag. Data Syst., 2022

2021

The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust.

Shuang Geng, Pianpian Yang, Yun Gao, Ying Tan, Congcong Yang

Comput. Hum. Behav., 2021

Using gamification elements for competitive crowdsourcing: exploring the underlying mechanism.

Congcong Yang, Hua Jonathan Ye, Yuanyue Feng

Behav. Inf. Technol., 2021

Research on the Influencing mechanisms of Backers' Impulsive Support in Reward-based Crowdfunding Based on Cognitive Appraisal Theory.

Zihui Yi, Yuhong Luo, Ye Feng, Yang Wang, Yuanyue Feng, Congcong Yang

Proceedings of the 8th International Conference on Information Technology and Quantitative Management, 2021

A Corpus-Based Semantic Analysis of the Pattern 'bǎ+NP+VP' in Mandarin Chinese.

Congcong Yang, Yunhua Qu

Proceedings of the Chinese Lexical Semantics - 22nd Workshop, 2021

2020

Heterogeneous graph neural networks for noisy few-shot relation classification.

Yuxiang Xie, Hua Xu, Jiaoe Li, Congcong Yang, Kai Gao

Knowl. Based Syst., 2020

Multi-Channel Convolutional Neural Networks with Adversarial Training for Few-Shot Relation Classification (Student Abstract).

Yuxiang Xie, Hua Xu, Congcong Yang, Kai Gao

Proceedings of the Thirty-Fourth AAAI Conference on Artificial Intelligence, 2020

2019

The Influence of Gamification Mechanics on Online Group-buying Participation.

Qingsong Ye, Yuanyue Feng, Pianpian Yang, Congcong Yang, Lusi Yang

Proceedings of the 25th Americas Conference on Information Systems, 2019

2018

Gamification artifacts and crowdsourcing participation: Examining the mediating role of intrinsic motivations.

Yuanyue Feng, Hua Jonathan Ye, Ying Yu, Congcong Yang, Tingru Cui

Comput. Hum. Behav., 2018

2017

Efficiency analysis of European Freight Villages: three peers for benchmarking.

Congcong Yang, Alfred Taudes, Guozhi Dong

Central Eur. J. Oper. Res., 2017