Deqing Ma
Orcid: 0000-0002-9290-3084
According to our database1,
Deqing Ma
authored at least 12 papers
between 2021 and 2025.
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Bibliography
2025
Understanding consumer reference price behavior in co-branding: from the perspective of a dynamic supply chain.
Electron. Commer. Res., August, 2025
Can blockchain implementation combat food fraud: Considering consumers' delayed quality perceptions.
Eur. J. Oper. Res., 2025
2024
Considering the cascade threat in the food supply chain for the retailer's "blockchain & contamination prevention effort" strategic deployment.
Expert Syst. Appl., 2024
Expert Syst. Appl., 2024
Impacts of blockchain technology on food supply chains with potential food contamination.
Electron. Commer. Res. Appl., 2024
The triple optimal combination of selling format, service provision, and blockchain implementation in a platform-based supply chain.
Comput. Ind. Eng., 2024
2023
The selection of sales channels considering consumer behavior preferences in a co-branding strategy.
Electron. Commer. Res. Appl., November, 2023
2022
Achieving triple sustainability in closed-loop supply chain: The optimal combination of online platform sales format and blockchain-enabled recycling.
Comput. Ind. Eng., 2022
2021
Big data empowering low-carbon smart tourism study on low-carbon tourism O2O supply chain considering consumer behaviors and corporate altruistic preferences.
Comput. Ind. Eng., 2021
Sales mode selection of fresh food supply chain based on blockchain technology under different channel competition.
Comput. Ind. Eng., 2021
Differential game of product-service supply chain considering consumers' reference effect and supply chain members' reciprocity altruism in the online-to-offline mode.
Ann. Oper. Res., 2021
Optimized Combination of e-commerce Platform Sales Model and Blockchain Anti-Counterfeit Traceability Service Strategy.
IEEE Access, 2021