Estrella Díaz

According to our database, Estrella Díaz authored at least 10 papers between 2014 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2020

PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM.

Rocío Carranza, Estrella Díaz, David Martín-Consuegra, Pilar Fernández-Ferrín

Ind. Manag. Data Syst., 2020

2018

Dynamic monitoring and control of a critical chain project based on phase buffer allocation.

Junguang Zhang, Saike Jia, Estrella Díaz

J. Oper. Res. Soc., 2018

2017

Sales agents vs the internet: Understanding service sabotage based on the conservation of resources theory.

Estrella Díaz, David Martín-Consuegra, Águeda Esteban

Internet Res., 2017

Critical chain project buffer sizing based on resource constraints.

Junguang Zhang, Xiwei Song, Estrella Díaz

Int. J. Prod. Res., 2017

2016

Project buffer sizing of a critical chain based on comprehensive resource tightness.

Junguang Zhang, Xiwei Song, Estrella Díaz

Eur. J. Oper. Res., 2016

A persuasive-based latent class segmentation analysis of luxury brand websites.

Estrella Díaz, David Martín-Consuegra, Hooman Estelami

Electron. Commer. Res., 2016

2015

Dynamic monitoring and control of software project effort based on an effort buffer.

Junguang Zhang, Ruixia Shi, Estrella Díaz

J. Oper. Res. Soc., 2015

Is ICT good for employees? An analysis of its effects on sales agents' perceptions of service cannibalization.

Estrella Díaz, David Martín-Consuegra, Águeda Esteban

Comput. Hum. Behav., 2015

A new buffer sizing approach based on the uncertainty of project activities.

Junguang Zhang, Saike Jia, Estrella Díaz

Concurr. Eng. Res. Appl., 2015

2014

Buffer sizing of critical chain based on attribute optimization.

Junguang Zhang, Xiwei Song, Estrella Díaz

Concurr. Eng. Res. Appl., 2014