David Martín-Consuegra

According to our database, David Martín-Consuegra authored at least 4 papers between 2015 and 2020.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2020

PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM.

Rocío Carranza, Estrella Díaz, David Martín-Consuegra, Pilar Fernández-Ferrín

Ind. Manag. Data Syst., 2020

2017

Sales agents vs the internet: Understanding service sabotage based on the conservation of resources theory.

Estrella Díaz, David Martín-Consuegra, Águeda Esteban

Internet Res., 2017

2016

A persuasive-based latent class segmentation analysis of luxury brand websites.

Estrella Díaz, David Martín-Consuegra, Hooman Estelami

Electron. Commer. Res., 2016

2015

Is ICT good for employees? An analysis of its effects on sales agents' perceptions of service cannibalization.

Estrella Díaz, David Martín-Consuegra, Águeda Esteban

Comput. Hum. Behav., 2015