Pilar Fernández-Ferrín

According to our database, Pilar Fernández-Ferrín authored at least 1 paper in 2020.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2020

PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM.

Rocío Carranza, Estrella Díaz, David Martín-Consuegra, Pilar Fernández-Ferrín

Ind. Manag. Data Syst., 2020