Hsiu-Yuan Tsao

According to our database, Hsiu-Yuan Tsao authored at least 7 papers between 2001 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2026

Text content analysis techniques that marketing managers must know: a comprehensive literature review and practical applications.

Hao-Chiang Koong Lin, Yi-Jing Lee, Hsiu-Yuan Tsao, Meng-Zeng Lin

Expert Syst. Appl., 2026

2019

The asymmetric effect of review valence on numerical rating.

Hsiu-Yuan Tsao, Ming-Yi Chen, Hao-Chiang Koong Lin, Yu Chun Ma

Online Inf. Rev., 2019

Sentiment Analysis of Brand Personality Positioning Through Text Mining.

Ruei-Shan Lu, Hsiu-Yuan Tsao, Hao-Chiang Koong Lin, Yu Chun Ma, Cheng-Tung Chuang

J. Inf. Technol. Res., 2019

2008

An Investigation into Business-to-Business Electronic Commerce Organizations.

Chad Lin, Graham Pervan, Hsiu-Yuan Tsao, Koong H.-C. Lin

J. Res. Pract. Inf. Technol., 2008

2007

Visit Duration and Consumer Preference toward Web Portal Conent.

Hsiu-Yuan Tsao, Koong H.-C. Lin, Chad Lin

Proceedings of the Encyclopedia of Portal Technologies and Applications (2 Volumes), 2007

2004

A survey on evaluating and realizing IS/IT benefits in Taiwanese b2bec companies.

Chad Lin, Graham P. Pervan, Hsiu-Yuan Tsao, Koong H.-C. Lin

Proceedings of the 13th European Conference on Information Systems, 2004

2001

A Two-Level Approach to Establishing a Marketing Strategy in the Electronic Marketplace.

Hsiu-Yuan Tsao, Koong H.-C. Lin

Proceedings of the 34th Annual Hawaii International Conference on System Sciences (HICSS-34), 2001