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John D. C. Little

According to our database1, John D. C. Little authored at least 16 papers between 1955 and 2015.

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Bibliography

2015
Obituary John F. Nash Jr.
[BibTeX]
[DOI]
John D. C. Little
Int. Trans. Oper. Res., 2015

2011
OR FORUM - Little's Law as Viewed on Its 50th Anniversary.
[BibTeX]
[DOI]
John D. C. Little
Oper. Res., 2011

2008
A Logit Model of Brand Choice Calibrated on Scanner Data.
[BibTeX]
[DOI]
Peter M. Guadagni
,
John D. C. Little
Mark. Sci., 2008

Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective.
[BibTeX]
[DOI]
Peter M. Guadagni
,
John D. C. Little
Mark. Sci., 2008

2004
Comments on "Models and Managers: The Concept of a Decision Calculus".
[BibTeX]
[DOI]
John D. C. Little
Manag. Sci., 2004

Models and Managers: The Concept of a Decision Calculus.
[BibTeX]
[DOI]
John D. C. Little
Manag. Sci., 2004

2002
Philip M. Morse and the Beginnings.
[BibTeX]
[DOI]
John D. C. Little
Oper. Res., 2002

1991
Operations Research in Industry: New Opportunities in a Changing World.
[BibTeX]
[DOI]
John D. C. Little
Oper. Res., 1991

1979
Feature Article - Aggregate Advertising Models: The State of the Art.
[BibTeX]
[DOI]
John D. C. Little
Oper. Res., 1979

1975
BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study.
[BibTeX]
[DOI]
John D. C. Little
Oper. Res., 1975

BRANDAID: A Marketing-Mix Model, Part 1: Structure.
[BibTeX]
[DOI]
John D. C. Little
Oper. Res., 1975

1969
A Media Planning Calculus.
[BibTeX]
[DOI]
John D. C. Little
,
Leonard M. Lodish
Oper. Res., 1969

1968
MEDIAC: an on-line media planning system.
[BibTeX]
[DOI]
Leonard M. Lodish
,
John D. C. Little
Proceedings of the American Federation of Information Processing Societies: Proceedings of the AFIPS '68 Fall Joint Computer Conference, December 9-11, 1968, San Francisco, California, USA, 1968

1966
A Model of Adaptive Control of Promotional Spending.
[BibTeX]
[DOI]
John D. C. Little
Oper. Res., 1966

The Synchronization of Traffic Signals by Mixed-Integer Linear Programming.
[BibTeX]
[DOI]
John D. C. Little
Oper. Res., 1966

1955
The Use of Storage Water in a Hydroelectric System.
[BibTeX]
[DOI]
John D. C. Little
Oper. Res., 1955


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