John D. C. Little

According to our database1, John D. C. Little authored at least 16 papers between 1955 and 2015.

Collaborative distances:
  • Dijkstra number2 of seven.
  • Erdős number3 of six.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2015
Obituary John F. Nash Jr.
Int. Trans. Oper. Res., 2015

2011
OR FORUM - Little's Law as Viewed on Its 50th Anniversary.
Oper. Res., 2011

2008
A Logit Model of Brand Choice Calibrated on Scanner Data.
Mark. Sci., 2008

Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective.
Mark. Sci., 2008

2004
Comments on "Models and Managers: The Concept of a Decision Calculus".
Manag. Sci., 2004

Models and Managers: The Concept of a Decision Calculus.
Manag. Sci., 2004

2002
Philip M. Morse and the Beginnings.
Oper. Res., 2002

1991
Operations Research in Industry: New Opportunities in a Changing World.
Oper. Res., 1991

1979
Feature Article - Aggregate Advertising Models: The State of the Art.
Oper. Res., 1979

1975
BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study.
Oper. Res., 1975

BRANDAID: A Marketing-Mix Model, Part 1: Structure.
Oper. Res., 1975

1969
A Media Planning Calculus.
Oper. Res., 1969

1968
MEDIAC: an on-line media planning system.
Proceedings of the American Federation of Information Processing Societies: Proceedings of the AFIPS '68 Fall Joint Computer Conference, December 9-11, 1968, San Francisco, California, USA, 1968

1966
A Model of Adaptive Control of Promotional Spending.
Oper. Res., 1966

The Synchronization of Traffic Signals by Mixed-Integer Linear Programming.
Oper. Res., 1966

1955
The Use of Storage Water in a Hydroelectric System.
Oper. Res., 1955


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