Leonard M. Lodish

According to our database, Leonard M. Lodish authored at least 5 papers between 1968 and 2012.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2012

Traditional and IS-Enabled Customer Acquisition on the Internet.

Jeonghye Choi, David R. Bell, Leonard M. Lodish

Manag. Sci., 2012

2011

Commentary - When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness.

Leonard M. Lodish, Americus Reed II

Mark. Sci., 2011

2001

Building Marketing Models that Make Money.

Leonard M. Lodish

Interfaces, 2001

1969

A Media Planning Calculus.

John D. C. Little, Leonard M. Lodish

Oper. Res., 1969

1968

MEDIAC: an on-line media planning system.

Leonard M. Lodish, John D. C. Little

Proceedings of the American Federation of Information Processing Societies: Proceedings of the AFIPS '68 Fall Joint Computer Conference, December 9-11, 1968, San Francisco, California, USA, 1968