Jon Borchardt

According to our database, Jon Borchardt authored at least 2 papers between 2013 and 2014.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2014

Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television.

Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake

Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, 2014

2013

Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System.

Brendan Kitts, Dyng Au, Brian Burdick, Jon Borchardt, Amanda Powter, Todd Otis

Proceedings of the 13th IEEE International Conference on Data Mining Workshops, 2013