Joowon Lee

According to our database1, Joowon Lee authored at least 5 papers between 2012 and 2020.

Collaborative distances:
  • Dijkstra number2 of four.
  • Erdős number3 of four.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2020
Matching Mobile Applications for Cross-Promotion.
[BibTeX]
[DOI]
Gene Moo Lee
,
Shu He
,
Joowon Lee
,
Andrew B. Whinston
Inf. Syst. Res., 2020

2019
Do Mobile Devices Change Shopping Behavior? An Eye-tracking Approach.
[BibTeX]
[DOI]
Kyuhong Park
,
Dong-Joo Lee
,
Joowon Lee
,
Jaehyeon Ju
,
Jae-Hyeon Ahn
Proceedings of the 25th Americas Conference on Information Systems, 2019

2016
Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study.
[BibTeX]
[DOI]
Joowon Lee
,
Dong-Hee Shin
Int. J. Hum. Comput. Interact., 2016

2015
The effect of repetition in Internet banner ads and the moderating role of animation.
[BibTeX]
[DOI]
Joowon Lee
,
Jae-Hyeon Ahn
,
Byungho Park
Comput. Hum. Behav., 2015

2012
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach.
[BibTeX]
[DOI]
Joowon Lee
,
Jae-Hyeon Ahn
Int. J. Electron. Commer., 2012


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