Joowon Lee

According to our database1, Joowon Lee authored at least 5 papers between 2012 and 2020.

Collaborative distances:
  • Dijkstra number2 of four.
  • Erdős number3 of four.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2020
Matching Mobile Applications for Cross-Promotion.
Inf. Syst. Res., 2020

2019
Do Mobile Devices Change Shopping Behavior? An Eye-tracking Approach.
Proceedings of the 25th Americas Conference on Information Systems, 2019

2016
Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study.
Int. J. Hum. Comput. Interact., 2016

2015
The effect of repetition in Internet banner ads and the moderating role of animation.
Comput. Hum. Behav., 2015

2012
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach.
Int. J. Electron. Commer., 2012


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