Jungju Yu

Orcid: 0000-0002-7817-2203

According to our database1, Jungju Yu authored at least 4 papers between 2021 and 2023.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Dataset
Other 

Links

On csauthors.net:

Bibliography

2023
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning.
Mark. Sci., November, 2023

Multidimensional Targeting and Consumer Response.
Manag. Sci., August, 2023

2021
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House.
Mark. Sci., 2021

Targeted Advertising and Consumer Inference.
Mark. Sci., 2021


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