Jiwoong Shin

According to our database, Jiwoong Shin authored at least 12 papers between 2004 and 2023.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2023

A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning.

T. Tony Ke, Jiwoong Shin, Jungju Yu

Mark. Sci., November, 2023

A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency.

Jiwoong Shin, Woochoel Shin

Manag. Sci., August, 2023

The Impact of the Gig Economy on Product Quality Through the Labor Market: Evidence from Ridesharing and Restaurant Quality.

Minkyu Shin, Jiwoong Shin, Soheil Ghili, Jaehwan Kim

Manag. Sci., May, 2023

2021

Targeted Advertising and Consumer Inference.

Jiwoong Shin, Jungju Yu

Mark. Sci., 2021

2018

A Model of Two-Sided Costly Communication for Building New Product Category Demand.

Michelle Y. Lu, Jiwoong Shin

Mark. Sci., 2018

2016

Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action.

Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang

Manag. Sci., 2016

2013

Favoring the Winner or Loser in Repeated Contests.

Robert Ridlon, Jiwoong Shin

Mark. Sci., 2013

2012

When to "Fire" Customers: Customer Cost-Based Pricing.

Jiwoong Shin, K. Sudhir, Dae-Hee Yoon

Manag. Sci., 2012

2011

Uninformative Advertising as an Invitation to Search.

Dina Mayzlin, Jiwoong Shin

Mark. Sci., 2011

2010

A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?

Jiwoong Shin, K. Sudhir

Mark. Sci., 2010

Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action.

Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang

Proceedings of the 43rd Hawaii International International Conference on Systems Science (HICSS-43 2010), 2010

2004

Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable.

Jiwoong Shin, Dan Ariely

Manag. Sci., 2004