Koen H. Pauwels

According to our database1, Koen H. Pauwels authored at least 2 papers between 2004 and 2014.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Dataset
Other 

Links

On csauthors.net:

Bibliography

2014
Consumer Attitude Metrics for Guiding Marketing Mix Decisions.
Mark. Sci., 2014

2004
Do Promotions Benefit Manufacturers, Retailers, or Both?
Manag. Sci., 2004


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