Dominique M. Hanssens

According to our database, Dominique M. Hanssens authored at least 10 papers between 1993 and 2016.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2016

Editorial - Marketing Science and Big Data.

Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser

Mark. Sci., 2016

Brand Performance Volatility from Marketing Spending.

Marc Fischer, Hyun S. Shin, Dominique M. Hanssens

Manag. Sci., 2016

The role of online buzz for leader versus challenger brands: the case of the MP3 player market.

Hyun S. Shin, Dominique M. Hanssens, Kyoo il Kim

Electron. Commer. Res., 2016

2014

Consumer Attitude Metrics for Guiding Marketing Mix Decisions.

Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gökhan Yildirim

Mark. Sci., 2014

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.

Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt

Mark. Sci., 2014

2013

Editorial - <i>Marketing Science</i>: A Strategic Review.

Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin

Mark. Sci., 2013

2009

Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?".

Amit M. Joshi, Dominique M. Hanssens

Mark. Sci., 2009

2004

Do Promotions Benefit Manufacturers, Retailers, or Both?

Shuba Srinivasan, Koen H. Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe

Manag. Sci., 2004

2000

Mining Classification Rules from Datasets with Large Number of Many-Valued Attributes.

Giovanni Giuffrida, Wesley W. Chu, Dominique M. Hanssens

Proceedings of the Advances in Database Technology, 2000

1993

Chapter 9 Econometric and time-series market response models.

Dominique M. Hanssens, Leonard J. Parsons

Proceedings of the Marketing, 1993