Mathew Parackal

According to our database, Mathew Parackal authored at least 6 papers between 2016 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

A Framework for Relationships in eCommerce Websites.

Ahmad Ghandour, Mathew Parackal, Kenneth R. Deans

Int. J. E Bus. Res., 2023

2022

Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel.

Mathew Parackal, Damien Mather, Rory Redman

J. Theor. Appl. Electron. Commer. Res., September, 2022

2021

Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes.

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal

Soc. Netw. Anal. Min., 2021

Relationship Development Process in eCommerce Websites.

Ahmad Ghandour, Mathew Parackal, Kenneth R. Deans

Proceedings of the 22nd International Arab Conference on Information Technology, 2021

2019

Shallow vs. Deep Customer Engagement - a Study of Brand Value Propositions in Twitter.

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal

Proceedings of the 27th European Conference on Information Systems, 2019

2016

Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands.

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal

Proceedings of the 20th Pacific Asia Conference on Information Systems, 2016