Mostafa Alwash

According to our database, Mostafa Alwash authored at least 3 papers between 2016 and 2021.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2021

Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes.

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal

Soc. Netw. Anal. Min., 2021

2019

Shallow vs. Deep Customer Engagement - a Study of Brand Value Propositions in Twitter.

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal

Proceedings of the 27th European Conference on Information Systems, 2019

2016

Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands.

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal

Proceedings of the 20th Pacific Asia Conference on Information Systems, 2016