Moonkyoung Jang

According to our database, Moonkyoung Jang authored at least 11 papers between 2015 and 2023.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2023

The effect of YouTube comment interaction on video engagement: focusing on interactivity centralization and creators' interactivity.

Unji Byun, Moonkyoung Jang, Hyunmi Baek

Online Inf. Rev., 2023

Why Do People Use Telemedicine Apps in the Post-COVID-19 Era? Expanded TAM with E-Health Literacy and Social Influence.

Moonkyoung Jang

Informatics, 2023

2021

Does fun or freebie increase in-app purchase?

Moonkyoung Jang, Rumi Lee, Byungjoon Yoo

Inf. Syst. E Bus. Manag., 2021

Investigating managers' understanding of chatbots in the Korean financial industry.

Moonkyoung Jang, Yoonhyuk Jung, Seongcheol Kim

Comput. Hum. Behav., 2021

2019

A bibliographic survey of business models, service relationships, and technology in electronic commerce.

Byungjoon Yoo, Moonkyoung Jang

Electron. Commer. Res. Appl., 2019

2018

Is a Blockchain-Based Game a Game for Fun, or Is It a Tool for Speculation? An Empirical Analysis of Player Behavior in Crypokitties.

Jaehwan Lee, Byungjoon Yoo, Moonkyoung Jang

Proceedings of the Ecosystem of e-Business: Technologies, Stakeholders, and Connections, 2018

2017

Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games.

Moonkyoung Jang, Rumi Lee, Byungjoon Yoo

Proceedings of the Digital Transformation: Challenges and Opportunities, 2017

The Empirical Analysis of Free-sample Promotion Effect in Mobile Games.

Moonkyoung Jang

Proceedings of the 21st Pacific Asia Conference on Information Systems, 2017

2015

Does Too Much Regulation Kill the Online Gambling Industry?: An Empirical Analysis of Regulation Effects Using VAR Model.

Moonkyoung Jang, Seongmin Jeon, Byungjoon Yoo, Jongil Kim, Chang Hee Han

Proceedings of the E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, 2015

Can Government Regulate an Evil Online Game?: An Empirical Analysis of Regulation Policy Effects Using Vector Autoregression.

Moonkyoung Jang, Seongmin Jeon, Jongil Kim, Byungjoon Yoo

Proceedings of the 19th Pacific Asia Conference on Information Systems, 2015

Measuring the Effects of Regulation Policy on Online Game: A Vector Autoregressive (VAR) approach.

Moonkyoung Jang, Seongmin Jeon, Byungjoon Yoo, Jongil Kim

Proceedings of the 17th International Conference on Electronic Commerce 2015, 2015