Nathalie Dens

According to our database, Nathalie Dens authored at least 7 papers between 2012 and 2023.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2023

The processing of native advertising compared to banner advertising: an eye-tracking experiment.

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Electron. Commer. Res., September, 2023

2022

Let's get personal: Which elements elicit perceived personalization in social media advertising?

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Electron. Commer. Res. Appl., 2022

2021

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis.

Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer

Online Inf. Rev., 2021

2019

The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites.

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Int. J. Electron. Commer., 2019

2017

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media.

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Online Inf. Rev., 2017

2016

When and why is perceived congruity important for in-game advertising in fantasy games?

Shana Verberckmoes, Karolien Poels, Nathalie Dens, Laura Herrewijn, Patrick De Pelsmacker

Comput. Hum. Behav., 2016

2012

Balance and Sequence in Online Reviews: The Wrap Effect.

Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker

Int. J. Electron. Commer., 2012