Om Narasimhan

According to our database, Om Narasimhan authored at least 7 papers between 2008 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs.

Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan

Mark. Sci., January, 2023

2021

Economic Impact of Category Captaincy: An Examination of Assortments and Prices.

Madhu Viswanathan, Om Narasimhan, George John

Mark. Sci., 2021

2010

Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis.

Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan

Mark. Sci., 2010

An Empirical Investigation of Private Label Supply by National Label Producers.

Xinlei (Jack) Chen, Om Narasimhan, George John, Tirtha Dhar

Mark. Sci., 2010

2009

Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence.

Raghunath Singh Rao, Om Narasimhan, George John

Mark. Sci., 2009

2008

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions.

Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan

Mark. Sci., 2008

Assessing the Consequences of a Channel Switch.

Xinlei (Jack) Chen, George John, Om Narasimhan

Mark. Sci., 2008