Prasad A. Naik

According to our database, Prasad A. Naik authored at least 8 papers between 2004 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2026

A Method for Asynchronous Time Series Analysis with Marketing Applications.

Edlira Shehu, Daniel Zantedeschi, Prasad A. Naik

Manag. Sci., 2026

2017

Robust Dynamic Estimation.

Olivier Rubel, Prasad A. Naik

Mark. Sci., 2017

2015

Understanding the Memory Effects in Pulsing Advertising.

Ashwin Aravindakshan, Prasad A. Naik

Oper. Res., 2015

2012

Understanding the impact of churn in dynamic oligopoly markets.

Ashutosh Prasad, Suresh P. Sethi, Prasad A. Naik

Autom., 2012

2011

Optimal Advertising When Envisioning a Product-Harm Crisis.

Olivier Rubel, Prasad A. Naik, Shuba Srinivasan

Mark. Sci., 2011

2008

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models.

Sandy D. Jap, Prasad A. Naik

Mark. Sci., 2008

Building Brand Awareness in Dynamic Oligopoly Markets.

Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi

Manag. Sci., 2008

2004

Isotonic single-index model for high-dimensional database marketing.

Prasad A. Naik, Chih-Ling Tsai

Comput. Stat. Data Anal., 2004